top of page
BEYOND THE PRESS
THE RETURN OF THE PRESS DAY
Even in an AI-driven era, the most powerful publicist tool remains human: the in-person experience. Press Days are quietly making a comeback.
IN FASHION, VISIBILITY IS
DIGITAL BUT SELECTION ISN'T
Press days continue across New York, Paris, and London; in 2026, the question is no longer when they happen. It is why they still matter. The structure remains familiar, but the context around it has fundamentally changed.
bottom of page